Hef’s Taking His Company Back

January 13, 2011

Months after his first bid to privatize the portion of Playboy Enterprises Inc. (PLA) that he doesn’t already own, and ostensibly in response to Penthouse’s parent’s higher offer, Hef upped his offer for the remaining PLA shares.  Although his offer is less than what Penthouse was offering, the Playboy Board accepted Hef’s offer.  Playboy’s announcement and “Plan of Merger” can be found here.


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